• Heather

Why Video?

This will be the first in a series of short posts highlighting the pros of using video in your marketing, training and other content creation strategies. Here at Video Service Hub we're always looking for more reasons to create video. Yes, that's confirmation bias at work, but with a name like ours, video is everything!


What's fascinating about video is the effect it has on parts of our brain we don't consciously pay attention to.


Liraz Margalit, a web psychologist (that's a thing) puts a fine point on this saying "“When we watch a video, we become immersed in it and create an empathetic connection with the screen. If you want your visitors to fall in love with your content, it makes sense to deliver it via video." (Entrepreneur)


Makes sense right? Watching video puts us into a more passive, consuming state of mind. In the relatively short history of film, the vast majority serves an entertainment purpose. We tend to let our guard down when watching video, no matter the platform. This allows video to serve as a powerful form of communication.


The next time you need to tell a story, or explain a concept, or show a thing, let Video Service Hub help you do it with video. We make it easier than you'd think. Call us today! (720) 248-4456

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